CABELA'S RETAIL PACKAGING
While working for the World's Foremost Outfitter, I had the opportunity to design and lead brand consistency through packaging design for Cabela's line of products. Tents and sleeping bags, fishing lures, ammo, arrowheads and hunting blinds, outdoor apparel - anything you can imagine needing in the great outdoors was touch by myself and my team. I had the honor of leading a talented group of individuals through this design transition. The images below are a sampling of products that I designed during my employment at Cabela's.
Shown: Base layer packaging / Apparel tagging and labels / Clamshells / Poly bags / Full-color boxes
Art file example of a clamshell insert.
A 6-sided, full-color box, complete with mood images, iconography, setup and inset images, technical blueprint graphic and metallic inks.
I designed this technical illustration for a supporting graphic on the Instinct Wingman box.
Shown: Art direction on aspirational product images / Full-color boxes and clamshells / Apparel hangtags and labels
Shown: Full-color and direct-print boxes / Eco-pack clamshells / Promotional product design / Apparel trim and labels